x

Music festival of:
Magnolia Summer festival

Branding, exhibition design, social media communication and more.
From 2022 to 2026

Every summer, we craft the scenography for the venue’s indoor spaces, stages, and outdoor park areas. Alongside spatial design, we provide comprehensive graphic support across print, social media, and strategic communications. To launch each season’s events, we roll out a completely fresh visual identity every year, built around bespoke typography, custom color palettes, and evolving conceptual themes.

The magnolia club is a music club in Milan located in a park and near an artificial lake that every year organizes a summer line up which practically becomes a no-stop festival that lasts all summer with international artists, events in the city of milan and many other social and cultural projects.

Magnolia Summer Festival 2022

Summer theme: Contemporary Renaissance

Following a period of lockdowns and restrictions, cultural spaces are reopening—and Magnolia is no exception.
The theme centers on the collective desire for rebirth: a vibrant return to dancing, socializing, and shared experiences.

Visually, we drew inspiration from Renaissance paintings, deconstructing classical artwork to extract graphic assets that drive the venue’s summer marketing campaign.

Magnolia Summer Festival 2023

Summer theme: Astrological Conjunction

The concept interprets destiny as a series of positive opportunities for human connection, unfolding across a summer season of concerts and cultural events.

Visually, the project plays with the contrast between vibrant color gradients and deep black backgrounds, blending 2D and 3D cosmic elements into dynamic motion graphics for social media.

Magnolia Summer Festival 2024

Summer theme:
Parallel dimension

The idea was to use music, culture and social interaction to create a dimension parallel to our own – one that’s more like us and a bit more playful.

Visually, we illustrated and animated various natural and man-made elements from our world, giving them a fresh, more playful illustrated style.

We also played around a lot with the concept of a threshold or portal, incorporating this idea into the logo and social media formats.

Magnolia Summer Festival 2025

Summer theme: Our First Twenty Years.
Me, You, Us, Everyone

This season marks the venue's milestone twentieth anniversary—a summer of grand celebrations, shared memories, and future dreams dedicated to our entire community.

Visually, we embraced a completely handcrafted approach to capture the raw, nostalgic essence of memories and shared moments. We painted the entire alphabet and all décor and social media assets by hand using acrylics, bringing a tactile, beautifully imperfect feel to the identity.

This landmark year also saw the release of a documentary film about Magnolia, which premiered in selected theaters across Milan before landing on Prime Video.

A selection of posters for the live shows, showcasing our choice of typography, custom color palettes, and handcrafted visual elements.

A gallery of the venue's physical setups, off-site events across Milan, and custom merchandise—including the screen-printed T-shirt designs.

Magnolia Summer Festival 2026

Summer theme: Popular Sentiment

The theme embraces an overtly political tone, aiming to evoke a deep sense of participation and engagement. It inspires people to feel part of a collective movement, even when political change seems distant, leveraging the unifying power of culture and community.

Visually, the project draws on the aesthetics of political posters and activist print culture. It features bold typography and high-contrast photographic treatments reminiscent of vintage propaganda, all reimagined in a colorful, positive, and radically inclusive style.